Looking for copywriting clients? Your copywriter’s business blog is the easiest-ever, hands-free way to attract new clients each week. Discover how you can make more money by blogging.1. Who Are Your Clients? Focus on Your Blog on ThemCreating a blog starts with planning. Make a list of all the copywriting services you provide, with a brief description of each one. Next, write a short “elevator speech” — this is a description of your business offerings in around 100 words.Next, consider the topic of your blog. Many copywriters instinctively choose to blog about copywriting.This can be a limiting topic. Think about your clients. Would they be looking for the kinds of copywriting tips that you would provide on your copywriting blog? Chances are that they won’t. You must target the people with whom you want to work.Here’s what works for many copywriters. They start a business news blog for their local area. So the title of your blog would be “__________ (Your Town) Business News”. Write about your local businesses and news of interest to them. Your clients will be checking up on what’s happening in their local area, and they’re bound to come across your blog.2. Blog Case Studies: Clients Love ThemBasically what you’re providing with your blog is some free publicity for your clients — current, past, and future clients. Businesses ego surf: they look for mentions of their name online. So your local businesses will find your blog, and will discover that you’re a copywriter.When they need a copywriter, guess who they’ll contact?Once you have clients, create case studies. People love case studies, and they’re excellent blog content. Occasionally you won’t be able to write up a case study on a client because your work with them will be highly confidential. That’s not a problem; many clients will be only too happy for you to write up what you did for them in a case study.3. No Time to Blog? No Matter — Think Long TermIf you are shuddering and thinking that now you’ve got to add blogging to your long daily to-do list, relax. You business blog fits itself to the time you have available. Blog when you have a moment, or when you’re in the mood. A couple of posts a month is all that’s required. As the content on your blog increases, more people will find you.You’ll get more clients over time, because your blog will be on line for years, and getting you new clients for many years to come.
There is no one-size-fits-all online marketing plan for businesses. In fact, your online marketing plan needs to be integrated with your overall business marketing strategy. That said, there are three broad strategies you can employ for your online presence.The decision to undertake any of the three broad online marketing plans depends, of course, on your business goals and how you expect to utilize your website to grow your business.They are: 1) no online marketing plan, 2) typical business with no e-commerce aspect, and 3) e-commerce business.No Online Marketing Plan
Despite what some online marketing experts say, it is possible to just have a website with no online marketing plan. For example, a well-coded website with a solid built-in search engine optimization focus can be sufficient for many business. For example, a bakery in a small town with limited online competition probably does not need to devote significant resources to online marketing if the original website was made with a design and content that is conducive to good online visibility through organic searches.Another example would be a business that expects to get the vast majority of its web visitors through references to the website in print or other media. If most of the expected traffic is type-in; that is, through visitors knowing of the website address and typing it in, there is little need to have a moderate or strong online marketing plan. Again, a small, local business in a non-competitive marketing would fit this description.The risk with a lack of an online marketing plan is that it is impossible to know how many opportunities were lost by not having a strong online presence. While impossible to quantify, a business owner should always consider the opportunity lost by not reaching a prospective new client.Typical Business with No E-Commerce Aspect
For most businesses, focusing on an online marketing plan can yield great results. For example, we now know that more people search online for local services than those who use yellow pages directories. This is a powerful shift in how people look for service and product providers. Despite this fact, many businesses will spend thousands of dollars a year on phone book directory advertisements and nothing on their website.At the very least a business should enlist the services of a company that specializes in search engine optimization and online marketing. This might be your web design company or another company, but it is very important to have some professionals offer ideas how your business can be found more easily online. There is no greater investment you can make that will have long-term benefits to your business if more people find your products or services online. A good S.E.O. firm will help your website do this.Another possibility is a pay-per-click advertising campaign. These are the ads you see on the right column and at the top of the page when you query Google, Yahoo! and Bing for a keyword search. The good news is that you only pay when someone clicks the ad. Imagine a person searching for “hawaii scuba diving,” for example, and then clicking your ad for a Hawaii scuba diving company. You can not get any more pre-qualified visitors to your website than those that will come through a pay-per-click ad.E-Commerce Business
There are millions of online stores. Unfortunately, the vast majority fail to produce significant income. One reason, of course, are the products, but more fundamentally, many fail because they lack a seriously planned and executed internet marketing plan. The fact that a website exists does little to guarantee that it will attract visitors and sell products.If you have an online store, do yourself a favor and find a good internet marketing company with which to work. You will save a lot of time, money and stress by having some professionals focus on marketing your products online. There are online marketing companies for many budgets, and, if you are lucky you might find one that will work for a percentage of the revenue with no upfront costs.At a minimum, an e-commerce business needs to have the attention of a competent search engine optimization firm. An S.E.O. firm will look at the design and content of the website and make suggestions on how to attract more organic (non-paid) visitors to the website. This will include on-page factors like the page content and off-page factors like the number and quality of links to the website. A competent S.E.O. firm will also check to make sure the website has been submitted to all the major search engines in the proper format.Another crucial part of an e-commerce business’ online growth plan is online advertising. This includes pay-per-click advertising (described above) and other online marketing options including affiliate programs and paid display advertising. Again, unless you want to spend countless days and nights trying to figure out the intricacies of online marketing, hiring some online marketing specialists will not only save you time and money, they will also help you make a lot more money.A business’ online marketing plan should not be taken lightly. The trend for people to search online for products and services is only likely to continue. Failure to put your business where people are likely to find you is not only missed opportunity, it could mean the difference between a somewhat successful business and a very successful business.
Health and fitness is your business and taking personal responsibility for one’s own health is the key. Your health and fitness is in your power, and activity is a fundamental element of keeping healthy and fit. Because of its impact on wives, mothers, daughters, sisters, and husbands, health is truly a family issue. Health care and fitness is in our hands and can ultimately influence every aspect of life.In its most general meaning, physical fitness is a general state of good physical health. Discover healthy tips on exercise, eating right and personal care. Choose physical activities that fit in with your daily routine, or choose recreational or structured exercise programs, or both. Exercise offers extra benefits for health compared to calorie restriction but prior to participating in any exercise program or activity, you should seek the advice of your physician or other qualified health professional. Exercise is one of the best things you can do for your health. 60 percent of American adults do not get enough exercise to improve their health but exercise physiology is rapidly becoming increasingly important in the delivery of health care.The Surgeon General’s Report on Physical Activity recommends getting 30 minutes of exercise on most days of the week. So just why should you get active and how little exercise can you get away with? A single session of exercise improves lipids and vascular function so even a single session of exercise will improve your health. Research confirms how important exercise and physical activity are to maintaining health and independence for older adults, and those on a traditional cardio exercise program saw their health improve more than twice as much as those on a walking regimen. There is some evidence that links exercise to better prostate health, and vigorous exercise helps to reduce abdominal fat. Walking is a popular form of exercise, but may not be enough to experience significant health benefits, a University of Alberta study shows. Remember that how well you eat and how much or little you exercise now affects not only your present state of health but also later life. Vigorous exercise involves minimal health risks for persons in good health or those following a doctor’s advice.Everyone knows that regular exercise improves your health and helps you feel good. With exercise, elders can improve weakened physical abilities and should do weight-bearing exercise (such as walking) regularly. To burn more calories it is better to exercise for a longer time. Fortunately, exercise can be free (not counting what you choose to spend on health-club memberships, workout clothes and bottled water).Diet and lifestyle choices affect health and well-being, as do food safety policies and practices. Diet is a big contributor to health, but the science is complex and constantly evolving. A balanced diet and regular physical activity, along with restraining from smoking, are important factors in the promotion and maintenance of good health. There’s far more research on diet and health available now than there was 30 years ago, and cholesterol continues as the focus of diet and health advice. By eating a well-balanced diet and exercising regularly, you are paving a path of good health. A good diet is central to overall good health, and many women health and fitness related problems can be avoided if careful attention is given to diet, specific nutrients and exercise.Human nutrition is enormously complex and a healthy diet may vary widely according to an individual’s genetic makeup, environment, and health. People diet for two primary reasons, to lose weight, to fix health or both, but not every diet will work for you. Crash diets and diet pills can compromise growth and are not recommended by many health care professionals. Choose a diet that is low in saturated fat and cholesterol and moderate in total fat, and a detailed diet plan that states what, how, and when a person will eat and drink. Fruits and vegetables are key parts of your daily diet.